Malaria push hones techniques fit for a US president – FT.com

Malaria No More will ask individuals to donate $1 each, which is the cost of a cheap malaria diagnostic and paediatric treatment course. Support will be matched by supplies from the makers of two products, Alere for the diagnostics and Novartis for the drugs.

Paul Herrling of Novartis, the Swiss pharmaceutical company, says: “We are a major player in malaria …Teaming up allows us to reach even more patients.”

The charity conducted focus groups to test reactions towards a new campaign based on a lower-cost, treatment-based push alongside prevention. “When people understood that malaria was one of the top killers of children, they were very responsive,” says Mr Edlund.

via Malaria push hones techniques fit for a US president – FT.com.

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