Didier Drogba joins the anti-malaria campaign as Africa mounts big drive | Global Development Professionals Network | Guardian Professional

Malaria Safe is the alliance’s bespoke employee education programme. By working with private businesses, the campaign aims to reach more people than by working with communities alone. To do so successfully, Kyne says: “We approach companies from their perspective. Sometimes the traditional NGO approach is to say: ‘Here are all the things we think you should do in your company.’ Well, if that company doesn’t see it as a priority, or doesn’t have funding, then you need to come in with something else.”

Said Salim Bakhresa & Co, a Tanzanian flour mill employing 6,000 workers in Dar es Salaam, signed up because “Malaria was effecting almost 34-38% of our workers”, says Said Muhammad Said Abeid, general manager at SSB. Following the introduction of Malaria Safe, which provides two treated nets per worker and education workshops, sickness absence rates have fallen by 80%. “We have much better productivity”, says Abeid. When asked if other NGOs have approached him before or since he says no, but adds, “Our doors are open.”

The malaria campaign doesn’t ask in-country businesses for funds, preferring strategic partnerships and employee awareness programmes (most of its funds come from the Bill and Melinda Gates Foundation). But some NGOs are starting to find success with fundraising partnerships in-country too. Tim Hunter, deputy director of fundraising at Unicef explains: “We are seeing this in countries all over the world, sometimes from a direct funding relationship, and sometimes more for programme delivery. To give an example, a real estate company in Thailand called Sansiri PLC engaged with Unicef around the issues of iodine deficiency – very much a Thai solution to a Thai problem, no multinationals involved.”

via Didier Drogba joins the anti-malaria campaign as Africa mounts big drive | Global Development Professionals Network | Guardian Professional.

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